Applied Social Psychology

Applied Social Psychology

Welcome to the Applied Social Psychology (ASP) research group. The members of this research group investigate the way that individuals’ beliefs, actions and aspirations are intertwined with both the immediate social groups and also the wider culture in which they are embedded. Unpicking the fascinating way in which personal and socio-cultural factors are interwoven (and sometimes rebelled against) has enabled our researchers to apply their theoretical and methodological knowledge to many areas of contemporary concern.

Our recent research has enabled us to: advise manufacturers and policy makers of the key factors that determine whether people adapt to innovative green technologies successfully; advise international military officers on the fundamental psychological and socio-cultural influences leading to violent insurgency; advise the British Army on the integration of full and part time members; inform the debate surrounding the possible introduction of a minimum-pricing policy to address alcohol misuse; understand the way in which people use music to express their personal and social identities; explore the use of social media to instigate social connection in individuals with Autism Spectrum Conditions (ASC); highlight personal and cultural differences in the determinants of organ donation; conduct a new evaluation of programmes designed to enhance children’s safety.


Applied Social Psychology group members

Click on the links below to find out more about individual staff research interests and specialisms.


PhD students


Recent funded work


Davies, E.L, Lonsdale, A. & Foxcroft, D.R. "Alcohol related social embarrassment: A pilot trial to explore the feasibility and effectiveness of a novel intervention to reduce alcohol consumption in undergraduates" - Oxford Brookes University Competitive Funding Call (£15,785)

Davies. E.L. A digital media intervention tool to reduce alcohol misuse in adolescents: programming and pilot work. Alcohol Research UK Small grant scheme (£4930)

Joshi, M.S. "A series of studies aimed at evaluating LASER (Learning about Safety by Experiencing Risk) safety education schemes" - RoSPA/BNFL Scholarship Scheme, 2013 (£37,778)

Rathbone, C. “Memory and the self in ageing” - ESRC, 2012 (£139,301)

Harris, M. & Burgess, M. “The Expectations and Experiences of Ultra Low Carbon Vehicle Drivers” - TSB UK Ultra-Low Carbon Vehicle Demonstrator Trial, 2010 (£640,075)

Harris, M. & Burgess, M. “User Perceptions of the BMW - MINI E” - BMW MINI E International trial, 2009 (£147,775)


Recent publications


Stewart, N.A., & Lonsdale, A.J. (in press). It’s better together: The psychological benefits of singing in a choir. Psychology of Music

Teyhan, A., Cornish, R., Macleod, J., Dorner, R., & Joshi, M.S. (2016) An evaluation of the impact of 'Lifeskills' training on road safety, substance abuse and hospital attendance in adolescence. Accident Analysis & Prevention, 86, 108-113.

Davies, E.L., Martin, J. & Foxcroft, D.R. (in press). Age differences in alcohol prototype perceptions and willingness to drink in UK adolescents. Psychology, Health and Medicine

Davies, E.L., Martin, J. & Foxcroft, D.R. (in press). Development and acceptability of a co-produced online intervention to prevent alcohol misuse in adolescents: A think aloud study JMIR Human Factors

Davies, E.L., Martin, J. & Foxcroft, DR. (in press). Development of an adolescent alcohol misuse intervention based on the Prototype Willingness Model: A Delphi study. Health Education

Ferguson, E., Buttery, A., Miles, G., Gee., C., Clark, D.D., Lonsdale, A.J., Baxendale, B., & Lawrence, C. (In press). The temporal rating of emergency non-technical skills (TRENT) index for self and others: Psychometric properties and emotional responses. BMC Medical Education.

Bunce, L., Harris, M. & Burgess, M. (2014). Charge up then charge out? Drivers' perceptions and experiences of electric vehicles in the UK. Transportation Research Part A: Policy and Practice, 59, 278-287.

Chessel, Z.J., Rathbone, C.J., Souchay, C., Charlesworth, L., & Moulin, C.J.A. (2014). Autobiographical memory, past and future events and self-images in younger and older Adults. Self and Identity, 13, 380-397.

Connelly, V., & Burgess, M. (2013). Suicide among Falkland war veterans – Understanding why misleading “sound bites” about veterans are more believable than “sound statistics”.  British Medical Journal.

Banfield, J. & Burgess, M. (2013). A Phenomenology of Artistic Doing: Flow as Embodied Knowing in 2D and 3D Professional Artists. Journal of Phenomenological Psychology, 44, 60-91.

Burgess, M., King, N., Harris, M., & Lewis, E. (2013). Electric vehicle drivers’ reported interactions with the public: Driving stereotype change? Transportation Research Part F: Traffic Psychology and Behaviour, 17, 33-44.

Davies, E.L., & Jackson, E.J. (2014). Some students really want to know obscure facts about chi-square but other pass out in terror if you mention it’: Psychology postgraduates’ experiences of teaching research methods. Psychology Teaching Review, 20, 13-22.

Jackson, E.J., & Davies, E.L. (2014) Reflecting on the postgraduate experience: Teaching research methods and statistics. Psychology Teaching Review Vol 20 No 1 23-25

Rathbone, C.J., & Moulin, C.J.A. (2014). Measuring autobiographical fluency in the self-memory system. Quarterly Journal of Experimental Psychology. Advance online publication.

Rathbone, C.J., & Steel, C. (2014). Autobiographical memory distributions for negative self-images: memories are organised around negative as well as positive aspects of identity. Memory. Advance online publication.

Sissons Joshi, M., & Carter, W. (2013). Unrealistic optimism: east and west? Frontiers in Cultural Psychology, 4, 6.

Watanabe, A., Nunes, T., & de Abreu, G. (2013). Japanese parents’ perception of disclosing the diagnosis of cancer to their children. Clinical Child Psychology and Psychiatry, 4.



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Applied Social Psychology research group
Department of Psychology, Social Work and Public Health
Oxford Brookes University
Headington Campus
Gipsy Lane
Oxford, OX3 0BP